What do we currently know? Has any research been done on this topic from anyone from the team? What does the timeline look like?
Existing information or metrics
Product Analytics
Deadlines
What does the industry, behavioral science, and academic research tell us about this topic?
Uncover trends
Avoid repeating known findings
Putting together the study design (plan of action), incorporating stakeholder needs, recruiting the right users, and getting the handy discussion guide ready.
Planning Phase
Sharing with stakeholders
Time to gather data and put together the findings.
Invite stakeholders to interviews
Analyze data
Share the readout with the purpose of the study, the findings, recommendations, and next steps. Include in a repository or research library.
Share Insights
answer stakeholder questions
Check-in on the findings implementation.
Gauge impact
Determine potential new needs
Designed by Liz | LinkedIn